Bitrate/Bit rate, as the name implies, describes the rate at which bits are transferred from one location to another. In other words, it measures how much data is transmitted in a given amount of time. Bitrate is commonly measured in bits per second (bps), kilobits per second (Kbps), or megabits per second (Mbps). For example, a DSL connection may be able to download data at 768 kbps, while a Firewire 800 connection can transfer data up to 800 Mbps.
Bitrate also describes the quality of an audio or video file. For example, an MP3 audio file that is compressed at 192 Kbps will have a greater dynamic range and may sound slightly more clear than the same audio file compressed at 128 Kbps. This is because more bits are used to represent the audio data for each second of playback. Similarly, a video file that is compressed at 3000 Kbps will look better than the same file compressed at 1000 Kbps. Just like the quality of an image is measured in resolution, the quality of an audio or video file is measured by the bitrate.
How do I choose my bitrate / bit rate?
How to: Stream at more than one bitrate using Adobe Flash Media Encoder